Supie

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Supie Hits Out At The “others Guys” Ahead Of Final Com Com ... (Scoop.co.nz)

Grocery alternative Supie is hitting out at the “other guys” in a new campaign holding the two supermarket giants to account. This is ahead of the final ...

Supie is ready to take on the challenge to be a key third player to drive fairness for customers. Consumers can help to change the broken system and create a better, fairer and more honest grocery market in New Zealand. They just need to be mindful of who they are giving their hard earned money to each week.” says Sarah Balle. Grocery alternative Supie is hitting out at the “other guys” in a new campaign holding the two supermarket giants to account.

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Image courtesy of "Stuff.co.nz"

Supermarket competition: row over influencer 'poaching', ahead of ... (Stuff.co.nz)

The chief executive of online supermarket Supie, Sarah Balle, says a number of its social media influencers have been poached by one of the big supermarket ...

Instead, she said it could recommend the Government provide funding to iwi to invest in competitors to Countdown and Foodstuffs or instruct the likes of the NZ Super Fund to do so. Supie is hoping to play a major role. She said on Tuesday that she was not suggesting the commission recommend the Government invest directly in Supie. But Balle said that would require a law change that she would be surprised if the supermarket giants didn’t challenge in the courts. “We know that one of the supermarket chains has basically ‘bought’ our influencers and said they can't do any work with Supie while they are working with them.” Sarah Balle said “multiple” Supie influencers had been offered a lot of money under “exclusive” contracts that meant they could no longer promote Supie. She said she thought the tactic was deliberate.

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