After Howe's campaign, Anna Jarvis pursued her own efforts in 1905 after the death of her mother, Ann Marie Reeves Jarvis on May 9, 1905. Anna missed her mother ...
On May 10, 1908, the first official observance of the day took place at Andrews Methodist Church in Grafton, West Virginia. The day takes place on the second Sunday of May, and this year it takes place on May 8, according to nationaldaycalendar.com. Anna missed her mother dearly and started a campaign of letter-writing to declare the day to be official.