Rose and Thorne

Sue Dunmore, co-founder of Drury lingerie manufacturer Rose and Thorne, used new technology to keep fitting appointments for her clients during the lockdown.

“Bra fitting is part science and part art, and our technology can fit to around 75% accuracy – there is currently no substitute for the traditional in-person measurement model. We have seen a surge in demand for bra fitting services with women believing they have gained weight over this period,” Dunmore said. “In about 90% of cases, I will take them down a bra size and put them up several cup sizes – because inherently a woman knows the bra doesn't fit, but she thinks she has put on weight,” she said.