Exorbitant ticket prices for Bruce Springsteen and Pearl Jam are thanks to the company's use of dynamic pricing for their “Official Platinum Seats.”
A shared concern is preventing the resale of tickets at inflated prices. The band wanted to maintain affordable prices for their fans, who at that point were primarily in their late teens and early twenties. To be clear, the Official Platinum Seats are standard ones, meaning that there are no accompanying perks. Ticketmaster claims that the program’s aim is “to give fans fair and safe access to the best tickets, while enabling artists and other people involved in staging live events to price tickets closer to their true market value.” [Skip Advertisement] federal complaint that the company overcharged consumers and possessed a near monopoly in the concert business. When fans attempted to buy tickets, there was a swift backlash, as they discovered that some standard seats were priced at over $1,000.
Gordon S. Lang School of Business and Economics marketing professor Dr. Timothy Dewhirst discussed the high price of concert tickets for a commentary that…
[Timothy Dewhirst](https://www.uoguelph.ca/lang/people/timothy-dewhirst) discussed the high price of concert tickets for a commentary that appeared in in the [Toronto Star](https://www.thestar.com/opinion/contributors/2022/09/11/at-ticketmaster-the-price-isnt-right.html). Lang School of Business and Economics](https://www.uoguelph.ca/lang/) marketing professor Dr. [Department of Marketing and Consumer Studies](https://www.uoguelph.ca/mcs/), Dewhirst’s expertise includes marketing and society and public policy, and brand strategy.
One woman has a warning after her digital tickets to see REO Speedwagon, Loverboy and Styx were stolen and transferred right out of her Ticketmaster ...
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If you are planning to attend any concerts this fall, you may want to take extra steps to keep your tickets safe. One woman says her tickets simply ...