Puma

Rapper J. Cole signaled the end of his Puma sneaker deal by playing basketball with NBA players in a pair of Nike Kobe 8 shoes. Rappers want to be athletes, ...

If this is the end of Puma and J. After several months of speculation, Puma announced a multi-year partnership with J. In the Instagram video below, J. Over the past few months, there has been speculation that J. It is not unusual to see J. The only exception is J.

Designer June Ambrose's Spring 2023 show was immersive and experimental in the best way.

The show was broken up into three sections and took viewers through a timeline of Puma, celebrating its most iconic markings throughout the industry. Black Station connects consumers with various web3 activations slated to emerge over the years to come. [Dapper Dan](https://fashionista.com/tag/dapper-dan), Palomo, AC Milan and Koché – all of whom interpreted the brand's heritage in their own ways. Ahead of the runway show, she visited Puma's headquarters in Germany to research past styles from decades of archives, finding ways to reimagine retro pieces like its T7 classic tracksuits. Instead, there's something quite elegant about the simplicity of it all." [June Ambrose](https://fashionista.com/2022/04/june-ambrose-stylist-career-interview) reintroduced Puma not only with its expected array of comfy athleisure, but, in a surprising twist, also added a number of elevated, high-fashion silhouettes into the mix.

PUMA Shares Behind-the-Scenes Looks from the Slipstream Campaign with NCT 127: Revealing a new side of their Asia Pacific ambassador.

An exclusive PUMA x NCT 127 photocard set will also be given away with every purchase of designated Slipstream models (while stocks last). NCT 127’s playful and outgoing personalities are put on display in these backstage photos, perfectly adding to the mood of the campaign. The Slipstream campaign by PUMA and NCT 127 features styles and themes that recall the retro street vibes of the 1980s.

Creative Director of Puma, June Ambrose, mobilized her "Juniverse" for Puma's return to the runway during New York Fashion Week.

And thanks to the parallel metaverse space Black Station, you can experience it again and again via the digital show experience available at “It’s all rooted in street culture, hip-hop, and all things that initially felt like it was secular, in a sense,” said Ambrose. Puma’s creative director June Ambrose mobilized her “Juniverse” when deciding how to celebrate the monumental moment, and in typical June fashion, it was go big or home. [season](https://graziamagazine.com/us/articles/highlights-nyfw-ss-23/), [New York Fashion Week](https://graziamagazine.com/us/articles/laura-jungs-new-york-fashion-week-city-guide/) has become one of the buzziest that the Big Apple has seen in a while. The physicalness, everything we have to accomplish to get from start to finish, takes a lot of energy. The schedule has been filled with some of the biggest names in fashion, and one [highlight](https://graziamagazine.com/us/articles/new-york-fashion-week-ss23-best-runway-looks/) from the week was undoubtedly Puma.

June Ambrose did 40+ custom designs, debuted first personal collab collection with PUMA and curating the full show.

There’s this one piece in the “Keeping Score” section, in my first co-branded collab, that I created to celebrate someone that I’m super proud of and someone who inspires me. I met Alejandro for the first time last night and I said to him it’s going to be one of two things: you’re either going to hug me after this show or you’re going to slap me because I really did take creative license to design some additional pieces to add to the capsule and the runway. First of all, when I first started to think of this show — this isn’t a traditional runway show as you can see — I’m really obsessed with fencing. I did a music video with Busta Rhymes back in the late ‘90s and I was still obsessed with it then. As we expanded into other avenues of the business, they said they had this really big project and thought I could be the one to bring them back to New York Fashion Week. First of all congratulations on the show, this set really is a moment!

Enter PUMA FUTROGRADE, June Ambrose's Old-Meets-New Toast to High Fashion Sportswear: Usain Bolt stormed the runway, and Dapper Dan offered a ...

[Dapper Dan](https://hypebeast.com/tags/dapper-dan) crafted a capsule galvanized by the notion of pre-game style with an emphasis on luxury upcycling and knitted materials. The following looks articulated PUMA’s liking for experimentation, turning puffers into skirts, plastering metallic fabrications on sharp-shouldered jackets and utilizing its signature logo as a centerpiece on an all-white bodysuit. “It’s pretty cool, and I’ve never seen anything like it,” Bolt, the greatest sprinter of all time, told Hypebeast of his look. Amid the choreographed chaos, it became clear that their runway rendezvous was a foreshadowing for the line’s black and red sportswear iterations that promptly bounced down the runway next. But after just a taste of the collection, two freakish squads — one dressed in all-black looks and the other donning monochromatic red — emerged from either side of the platform and abruptly broke out into an avant-garde dance battle under dimmed lights. Therein lay the groundwork for PUMA FUTROGRADE, a collection saluting the sportswear label’s old and new, letting the past reinvent itself for the future under the creative jurisdiction of [June Ambrose](https://hypebeast.com/tags/june-ambrose).

News defiles : Usain Bolt, Winnie Harlow and Skepta all took the stage at the Futrograde event, Puma's 2022 show for New York Fashion Week.

“We wanted to show a wide spectrum of stories and New York has the open arms to welcome that sort of idea. Desens’ design team occasionally went into overdrive with brilliant deconstructed assemblages of puffers and racing gear that recalled Bolt appearing in a black and white tracksuit, except the jacket had morphed into a gentlemanly sporting evening tailcoat. even made an appearance, albeit in a 3D digital projection on the flanking screens, scanned weeks before the show. Like logo-print stretch ice racer suits; its iconic form-stripe sneakers; or great new gothic-soled loafers dreamed up by Palomo Spain designer Alejandro Palomo. A prime example was a series of natty sporty hijabs, sure to find a huge audience in the Gulf where women love to wear the headgear with logos.

Puma hosted its fashion week runway show and afterparty at Cipriani 25 on Tuesday night.

Outside Cipriani, a fleet of black SUVs stretched up Broadway, waiting for the crowd to call it a night. Afterward, the music — a lot of nostalgic hits from the Aughts — turned way up, and the reflective boulders flanking the runway stage turned into a photo prop as the crowd climbed onto the set for the after party. Brooklyn Beckham was seated next to Dixie D’Amelio, sporting a new pixie cut, with NBA Hall of Famer Walt Frazier two seats down the row.

They've made huge strides with kits and in terms of footwear, tempting Neymar away from Nike was a huge coup. So many of their boots have looked fantastic too, ...

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Alongside her own co-branded collection with Puma, Juna Ambrose created more than 40 custom looks for the brand's Spring/Summer 2023 show.

Embracing color, fit, and ability, Ambrose created a collection that, generations from now, designers visiting the archives in Germany will remember as a critical moment in Puma's history. As a sports fan and the Creative Director of Women's Basketball at Puma, Ambrose's take on femininity through a sports lens manifests itself in a powerful collection of pieces that are both visually and functionally empowering to the consumer. While digging through the archives in Germany, Ambrose's trip down memory lane was a visual history of the brand's connection to streetwear and street culture. I took some of the staple and nostalgic Puma pieces and made them runway." "I leaned into iconic sign-offs, like the Puma cat, but reimagined the classic silhouettes. Ambrose created over 40 custom pieces for the show inspired by these past collections, as a way to honor Puma's heritage, as well as the legacy of the designers whose work also marked these designs.

Ahead of her first Puma New York Fashion Week show, June Ambrose chats with POPSUGAR about her creative process and her advice for the next generation.

George Clooney and Hyun Bin front Omega's new ad campaign, Giuseppe Zanotti taps Nicolò Beretta for a new shoe line, the celebs turned out for Puma's runway ...

Last year it approached the world of streetwear with the [“Life at Large” collection](https://wwd.com/fashion-news/designer-luxury/gallery/the-attico-streetwear-capsule-genderless-1234739734/), launched beachwear and unveiled the “Superattico” capsule of 14 evening outfits during Milan Fashion Week. [received an investment from Remo Ruffini](https://wwd.com/fashion-news/fashion-scoops/ruffini-partecipazioni-invests-in-attico-sources-say-1202871560/), who acquired a 49 percent stake in the company through a vehicle called Archive Srl, controlled by Ruffini Partecipazioni Holding Srl — has also been ramping up its offering. — SANDRA SALIBIAN [FAST CROWD](https://wwd.com/wp-admin/post.php?post=1235331496&action=edit): [Puma](https://wwd.com/tag/puma/)’s runway show brought new faces to the front row on Tuesday night. The ’90s trend sweeping the spring runways was here, too, with minimal, relaxed tailoring in neutral tones, grunge knits and acid-bright accessories taking center stage. After winning the Who’s on Next talent contest in 2015 and scooping up Footwear News’ “Vivian Infantino Emerging Talent Award” the following year, Beretta was also appointed creative director of Italian fashion label [L’Autre Chose in 2018](https://wwd.com/fashion-news/designer-luxury/lautre-chose-taps-new-creative-director-1202790681/). A powdery blue carpet and floor-to-ceiling curtains also decorate the location. Outside Cipriani, a fleet of black SUVs stretched up Broadway, waiting for the crowd to call it a night. Dapper Dan made his way slowly toward the front of the venue, stopping every few steps to chat with friends and fans alike. Beretta said Zanotti has been “an incredible source of inspiration” while he has made his way in the industry. “[I]n many ways, both [Clooney, a long-term ambassador for the brand] and the Speedmaster share the same story,” stated the brand. I think that the best way I have to show my gratitude is to support the talent of emerging designers,” said Zanotti. The Speedmaster ’57 was introduced in 2013 as an interpretation of the original model from 1957.

Sports company PUMA shows how recycled materials can create a unique look with RE:COLLECTION, a line of products for Sportstyle, Running & Trainin.

The company distributes its products in more than 120 countries, employs about 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany. By 2025, 75% of the polyester used in PUMA’s Apparel and Accessories will come from recycled sources. Among other Training products of RE:COLLECTION, the tights are made with at least 70% recycled material but retain the performance characteristics such as the moisture-wicking properties of PUMA’s dryCELL technology.

Sébastien Loeb believes the Ford Puma Rally1 remains capable of winning rallies despite it claiming only one World Rally Championship podium finish since ...

I liked the car since the first test I did with the car, so I decided to try, and finally the feeling worked.” “I think it’s really close between the cars and so I’m happy with the car. “It’s not like arriving in Extreme E, waiting and then sitting in the car for five minutes. The car suits my driving, I am happy with the car, so I don’t complain. He added: “It’s what I say since the beginning. It really suits my driving style and seems to Pierre-Louis also, so we were able to make some really good times,” he told DirtFish after the first full day of Acropolis.

Sports company PUMA shows how recycled materials can create a unique look with RE:COLLECTION, a line of products for Sportstyle, Running & Training and ...

Cutting waste is used to reinforce the uppers of RE:COLLECTION's lifestyle footwear. Puma SE published this content on 15 September 2022 and is solely responsible for the information contained therein. Depending on the style, the pieces of RE:COLLECTION contain between 20% and 100% recycled materials, creating a look of perfect imperfection in neutral colors.

In comes the immersive experience of tonight's show. Through a series of dance performances, trippy visuals, and a runway full of familiar faces—curated by Puma ...

Showing Puma staples like side stripe tracksuits (called T7 stripes), suede accents, and the Puma motif itself, the three chapter show (separated into segments by a series of dance performances) put the label’s impact on display. [Puma](https://www.vogue.com/fashion-shows/designer/fenty-puma) staged a fashion extravaganza to mark their return to the [New York Fashion Week](https://www.vogue.com/article/your-one-stop-guide-to-the-new-york-fashion-week-spring-2023-calendar) Runway. Futrograde, as the show was titled, looked to offer a celebratory exploration of Puma’s heritage and place at the intersection of fashion, sports, and culture by looking back at its history and offering an outlook towards the future.

On September 13th, Puma presented Futrograde, an immersive runway show during New York Fashion Week that showcased the past, present and future of the brand ...

On the doorstep of its 75th anniversary, this show highlighted Puma’s “Forever Faster” spirit – fusing history and heritage with innovation in design and sport performance. As a blank and ever-evolving 3D canvas, “Black Station” is a dynamic destination to visit, connecting consumers with various web3 activations emerging over the course of the next year and beyond. Puma’s “Black Station” has been imagined as an immersive and interactive place to experience the future of the brand.

The German sports brand showcased its past and future as it prepares to celebrate its 75th anniversary next year.

Beyond these events, Gulden is gearing up for the 75th anniversary next year and said the brand will zero in on its mantra of Forever Faster. So now we have a good basketball business, we have a good running business, we have a good golf business, we have a good soccer business. The extravaganza drew many of Puma’s top executives who flew in from Germany to attend the show. From the retro tracksuits to the Nitro Nfrno and Fastroid [sneakers that are accessed through NFTs](https://wwd.com/fashion-news/activewear/puma-will-return-to-nyfw-with-futrograde-show-1235222371/), the show offered something for everyone. It also offered a sneak peek at the June Ambrose collection, Keeping Score, that will launch next year. [Puma](https://wwd.com/fashion-news/fashion-scoops/george-clooney-speedmaster-time-giuseppe-zanotti-puma-stars-1235332175/)’s creative director, and served to showcase the brand’s past, present and future.

PUMA presents FUTROGRADE, the physical show, alongside a parallel meta verse fashion show experience, Black Station.

While the digital show experience will be available at [blackstation.puma.com](https://blackstation.puma.com), the digital experience has been reimagined to be immersive and interactive as a platform for fans and followers of the brand to find out more about the future of the brand — connecting consumers with various web3 activations emerging over the course of the next year and beyond. At the same time, PUMA also launches a parallel meta verse fashion show experience called Black Station. [PUMA](https://www.lifestyleasia.com/kl/style/fashion/k-pop-group-nct-127-joins-the-puma-family-as-asia-pacific-ambassador/) with a show to remember.

Puma's first return to New York Fashion Week since 2017 was one for the books. The footwear and apparel giant held its show last night and unveiled two new ...

This year's New York Fashion Week (NYFW) was quite different from years past. With the rise of Web3 and public interest in the metaverse, many brands have ...

This shows how Puma is one of the first brands to experiment with the metaverse by creating a digital product that can be exchanged for a physical piece. Those that attended the Roblox virtual experience received the ability to purchase digital exclusives. All proceeds from the “Keys to NYFW” collection will be donated to Free Arts NYC, a nonprofit organization that provides programs for at-risk children in New York City. For the first time in three years, Tommy Hilfiger will show its fall/winter collection during New York Fashion Week. Visitors can interact with their favorite pieces from the collection by visiting a digital version of the exhibit. Afterpay is an online payment service that lets customers purchase items over time without having to pay the full amount up-front. They will also be able to try on the luxury collection via Snap’s Augmented Reality mirrors. This platform is intended to engage consumers in ways that traditional advertising methods can’t—and it’s going to become a hub for the latest innovations in technology, fashion, and sports. [rise of Web3](https://blockster.com/how-far-along-are-we-with-web3-adoption/) and public interest in the metaverse, many brands have experimented with the vast benefits of implementing this technology into their showcasing. Visitors to the new Nitro NFRNO and Nitro Fastroid sneaker portals can begin their experience on September 7th. Visitors to the exhibit will be surrounded by a three-dimensional space created with computer-generated effects. It’s where PUMA will explore new technologies and showcase its vision of the future.

Arlington, Va., Sept. 15, 2022 – AeroVironment, Inc. (NASDAQ: AVAV), a global leader in intelligent, multi-domain robotic systems, today introduced Puma™ ...

Designed with the operator in mind, the system automatically transitions to and from GPS-denied navigation mode without any input from the operator. “Puma VNS gives operators an unprecedented advantage in the battlefield,” said Trace Stevenson, AeroVironment vice president and product line general manager for SUAS. The system will provide operators with continually advanced navigation capabilities, features and functionality through anticipated software and hardware updates.

ARLINGTON, Va. — AeroVironment Inc. on Sept. 15 introduced Puma VNS, a visual-based navigation system for Puma 2 AE and Puma 3 AE small unmanned aircraft ...

Designed with the operator in mind, the system automatically transitions to and from GPS-denied navigation mode without any input from the operator. The system will provide operators with continually advanced navigation capabilities, features and functionality through anticipated software and hardware updates, the company said in a release. “Puma VNS gives operators an unprecedented advantage in the battlefield,” said Trace Stevenson, AeroVironment vice president and product line general manager for SUAS.

Puma execs tell FN why 'Futrograde' at NYFW was as much about positivity as it was fashion and the Nitro Nfrno and Nitro Fastroid sneakers.

The experiment was we of started with digital and then we approached that physical development,” Desens told FN. One is tied to physical products, the brand explained, and the other unlocks a customized experience linked to their chosen shoe. We see a future for Black Station to continue to bring forward-thinking design to life first as a digital product.” “Black Station is the new space, the new platform for us to convey these digital designs and to get them across to people continually, as well as to access NFT’s and certain design-focused experiences,” Petrick said. Instead, Desens said “Futrograde” was about investing in a sports culture moment, which he said is incredibly relevant today, while adding nods to the brand’s heritage and legacy in sportstyle. To take in the show, the likes of rapper —

The seemingly opposite brands come together for a campaign embracing the glamour of '70s football fashion.

The PUMA and Palomo Spain collection stands as one of the most effective collaborative campaigns, likely because of the brand differences. He embraced both the athletic and the fashionable side of his clothing, providing a perfect muse for the Palomo Spain and PUMA collaboration almost fifty years later. The collaboration brings both brands out of their comfort zones, pushing Palomo Spain to explore athleticwear and PUMA to embrace gender-neutral clothing.