Supermodel Chrissy Teigen has been accused of copying cult favourite Auckland bakery and cake shop, The Caker, after collaborating with it on a baking kit ...
Chrissy Teigen collaborated with The Caker to create a Spiced Carrot with Salted Caramel cake kit. Video / Chrissy Teigen. Tension has arisen online between ...
However, according to The Caker’s website, they are available for pre-order. One said, “Same packaging from factor, same Jurgen Teller style flash photography, same hand in frame, same “you will need”, her side panels also happen to have exactly 21 lines of copy. How cool to rip off a small business owner esp after you just did a collab with her? It is so delicious, everybody in our house loves it.” Rondel also shared screenshots of comments on Teigen’s post including one where a fan rallied in support of The Caker commenting, “Wow this is a total rip off of @thecaker! It’s so delicious.” “It was a big challenge to pivot quickly and intelligently,” she previously told the Herald of the curveball Covid presented. We are so, so excited about it. Sheesh.” After making the post, Rondel later replied to one comment claiming there is “a lot to the story about our collab” but went on to say she won’t go as far as to release all the details. Taking to Instagram, Jordan Rondel, co-owner of the NZ and LA-based company, released a statement in response to Teigen’s latest baking kit line admitting it has taken her a week to “try to process everything”. Rondel went on to say there is more she could say about the matter but for the meantime preferred to acknowledge the support from her followers.
The Caker founder Jordan Rondel has gone public after US model Chrissy Teigen released a line of cake mixes very similar to those produced by the Kiwi ...
Dose and Co founder Libby Boxall also showed her support saying, "This is honestly so shit and disgraceful of her! You’re the queen of cakes and the real OG 💅🏾 👑 💕". US fashion brand Zana Bayne wrote on the post: "Shame on @cravingsbychrissyteigen, there’s literally infinite ways to be an original (@thecaker is a great example of a trailblazing business) and instead your team chooses to knowingly copy.
New Zealand baker Jordan Rondel has accused American TV personality Chrissy Teigen of copying her range of cake mixes after the pair collaborated on a product ...
“I think this is a case of her team taking way too much inspiration from me and hopefully Chrissy just being too busy to do anything about it,” Rondel said. “I knew she was going to release a line of baking mixes… “What Chrissy Teigen has done is so crazy to me,” she said. [it was] a bit disheartening.” “She had a successful cookbook. I support you The Caker and we can call her the FAKER.” “I think you guys are right that this particular situation isn’t chill, especially because we’re just a small sister run business.” She added that Teigen was “actually lovely to work with”. Teigen has yet to acknowledge the claims. It appears that Teigen more than just noticed Rondel as a few months later, in September, the pair released a product together: a carrot cake kit. eating,” a post on Instagram read. It’s been a big year for Rondel, who as well as working with US celebrities and advancing her own business, appeared alongside chef Peter Gordon as one of the new judges on The Great Kiwi Bake Off. “Within the next 24 hours after that, we were onto making a collaboration.
"If she (Teigen) just isn't involved at all, this is a slightly different story, but I do find that hard to believe... There's so much similarity it's crazy ...
“Sure, if she just isn’t involved at all, this is a slightly different story, but I do find that hard to believe... But now I’m just like, shit, some of that market is being taken by someone else and we’re just being pushed to the side.” “I find it hard to believe she doesn’t get a say on her own product line,” Rondel said. The visual style of bold photography on a white background featuring a hand interacting with the final product were very similar to her product, she said. We'd love your support today. Let’s just say I do feel like some heavy inspiration has been taken.” “We did actually hear back from her,” Rondel said. Rondel acknowledged she “didn’t invent the concept of a cake mix”, but said she had worked hard to secure a niche with a “luxury, elevated cake mix”. “Even her little story part where I have my story and then I sign it off with my signature, and then the way she describes what you need and what you get, is the same,” Rondel said. “It couldn’t look the same, it couldn’t be at the same price point, it couldn’t even be the same sales model, and they assured us that none of that would be the same.” [ released a carrot cake mix in collaboration with model Teigen.](https://www.stuff.co.nz/life-style/food-drink/300686143/the-caker-teams-with-ultrainfluencer-chrissy-teigen-to-create-her-best-cake-yet) [Great Kiwi Bake Off judge Rondel](https://www.stuff.co.nz/life-style/style/300670638/the-surprising-reason-you-should-watch-the-great-kiwi-bake-off-jordan-rondel-and-peter-gordons-fashion) told Stuff Cravings had tried to call that off a few months in, saying it had secured a new equity partner “and it was out of their control, this idea was already locked in”. [Jordan Rondel, aka The Caker](https://www.stuff.co.nz/life-style/homed/decor/103253611/the-caker-jordan-rondels-grey-lynn-home), says it was “a shock” to see Chrissy Teigen’s Cravings brand introduce a line of cake mixes that bear stark similarity to her own.
Tension has arisen online between New Zealand cake company The Caker and supermodel Chrissy Teigen. Mere weeks after the two collaborated to create a Spiced ...
However, according to The Caker’s website, they are available for pre-order. It is so delicious, everybody in our house loves it.” How cool to rip off a small business owner esp after you just did a collab with her? One said, “Same packaging from factor, same Jurgen Teller style flash photography, same hand in frame, same “you will need”, her side panels also happen to have exactly 21 lines of copy. It’s so delicious.” Rondel also shared screenshots of comments on Teigen’s post including one where a fan rallied in support of The Caker commenting, “Wow this is a total rip off of @thecaker!
Jordan Rondel has accused Chrissy Teigen of copying her cake mix products. Last month, the Los Angeles-based baker launched a limited-edition spiced carrot ...
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The Caker and the alleged celebrity faker who's launched a very similar line of ready mix luxury goodies after a collaboration with the self-taught NZ ...
Earl Gray is an intellectual property barrister and talks to Lisa Owen. The Caker, which sells baking kits is the brain child of founder Jordan Rondel who's relocated from Auckland to LA to expand the business. In reponse Jordon Rondel has posted pictures of the two ranges side by side on her social media - illustrating the similarities in packaging, the story on the boxes and product type.