Spark Sport

2022 - 12 - 16

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Image courtesy of "Stuff.co.nz"

Spark Sport axed, cricket rights go to TVNZ (Stuff.co.nz)

TVNZ will take over most of Spark's sport rights, subject to rights-holder agreements, from July.

In February, Sky announced it had won back the local rights to broadcast English Premier League football matches, which had been one of Spark Sports’ key attractions, and Sky has also successfully shored up most of its rugby rights. Spark chief executive Jolie Hodson said Spark would be looking to redeploy staff currently involved with Spark Sport in other parts of the business. Spark said the decision to exit sports had been triggered by escalating content rights costs and a “broader range of investment opportunities across its business”. Spark’s exit from sports would appear to leave Sky TV in pole position to pick up the rights to Formula 1 racing, with Spark’s rights to the top motor sport ending anyway at the end of this month. The closure of Spark Sport will result in Spark writing off $52 million from its operating profit this year, though it will still report a bumper profit thanks to an agreement to sell a majority stake in its cellphone towers in a lease-back deal. TVNZ would not disclose how much it would pay for the offloaded cricket rights, but confirmed interest in other rights held by Spark and said it was committed to broadcasting anything it did pick up from Spark free-to-air.

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Image courtesy of "New Zealand Herald"

Free cricket is back: Spark exits sport, shifts content to TVNZ (New Zealand Herald)

Spark said this morning it has reached a deal with TVNZ, which “will become the home of the majority of Spark Sport content, subject to rights holder agreement, ...

While it’s fair to say few in Godzone care about the fortunes of LA FC, the deal creates something of a template for the global streaming of any given competition. That slower-than-expected start, coupled with the escalating costs of content rights globally, makes it difficult to justify the type of investment Spark Sport requires when we have a wider range of investment opportunities across our broader business.” it has been challenging to reach the scale we aspired to across the Spark Sport platform, with Covid causing major disruption to sporting codes globally just a year after launch. At the time, sport was seen as a loss leader that could be used to sell broadband plans, or keep current customers loyal. Across the Tasman, Telstra last year stopped streaming AFL and NRL games in favour of offering its customers discounted Foxtel access. Earlier, Jarden analyst Arie Dekker told the Herald a sale would make sense. “We will be communicating with any customers who are still on a [$255] 12-month contract come July 1 and offering them a refund for their remaining term. However, at its core this is a partnership agreement where TVNZ will be responsible for distribution of the content and certain production obligations, while Spark will be responsible for certain ongoing obligations under the existing content agreements,” a Spark spokeswoman said. “The details of the partnership are commercially sensitive. The 2023 Formula 1 competition begins on March 18 with the Bahrain Grand Prix. The telco, which recently enjoyed a The public broadcaster will not paywall any content.

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Image courtesy of "Newshub"

Spark announces departure from sports streaming market (Newshub)

On Friday, Spark confirmed TVNZ would take over the majority of its sports content from July 1 next year, with the Spark Sport platform to be phased out. Mst ...

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Image courtesy of "RNZ"

Spark to drop sports streaming; TVNZ gets Cricket (RNZ)

Spark is dumping its sport coverage and leaving the sport streaming market. It's reached a deal with TVNZ to "become the home of the majority of Spark Sport ...

"That slower than expected start, coupled with the escalating costs of content rights globally, makes it difficult to justify the type of investment Spark Sport requires when we have a wider range of investment opportunities across our broader business." "We have been working with TVNZ as our free-to-air partner on cricket since we won the rights, and this new partnership will deliver New Zealanders the largest volume of top tier free-to-air sports content in the last 20 years, while allowing us to share costs as we exit the sports streaming market," she said. In making the decision to exit the sports streaming market, Spark noted escalating content rights costs and a broader range of investment opportunities across its business as the key drivers of the decision.

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Image courtesy of "Otago Daily Times"

Free cricket returns to TVNZ (Otago Daily Times)

Free cricket is returning to Kiwi screens. Spark said this morning it has reached a deal with TVNZ, which “will become the home of the majority of Spark Sport ...

At the time, sport was seen as a loss leader that could be used to sell broadband plans, or keep current customers loyal. In May, Jarden analyst Arie Dekker told the Herald a sale would make sense. That slower-than-expected start, coupled with the escalating costs of content rights globally, makes it difficult to justify the type of investment Spark Sport requires when we have a wider range of investment opportunities across our broader business.” it has been challenging to reach the scale we aspired to across the Spark Sport platform, with Covid causing major disruption to sporting codes globally just a year after launch. A joint venture setup is also on the cards. “We will be communicating with any customers who are still on a [$255] 12-month contract come July 1 and offering them a refund for their remaining term.

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Image courtesy of "1 News"

TVNZ to show home Black Caps, White Ferns matches for next 3 ... (1 News)

All Blacks Caps and White Ferns matches played in NZ will be free-to-air.

"Having cricket on TVNZ safeguards the professional game; it safeguards the community game, and it provides unprecedented access for Kiwi cricket fans," he said. "Te Reo Tātaki TVNZ has always been focused on bringing the moments that matter to New Zealanders, and we are looking forward to helping all Kiwis get behind our national cricket teams with live coverage across our channels and TVNZ+." TVNZ anticipates bringing the majority of sport currently available on Spark Sport to TVNZ's platforms, subject to the approval of rights holders.

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Image courtesy of "FutureFive New Zealand"

Spark to exit Spark Sport in the second half of 2023 (FutureFive New Zealand)

Agreement has already been reached with New Zealand Cricket, meaning TVNZ will show and produce all BLACKCAPS, WHITE FERNS, and Super Smash matches, which are ...

She adds, "As the Spark Sport platform winds down we will also be working with our people to look for redeployment opportunities across our broader business wherever possible. That slower than expected start, coupled with the escalating costs of content rights globally, makes it difficult to justify the type of investment Spark Sport requires when we have a wider range of investment opportunities across our broader business. The resulting net gain of $534 million sits outside of FY23 EBITDAI guidance, which remains unchanged. In making the decision to exit the sports streaming market, Spark noted escalating content rights costs and a broader range of investment opportunities across its business as the key drivers of the decision. Spark and TVNZ are now in the process of discussing the agreement with individual rights holders and will confirm final details of the content that will transfer to TVNZ on 1 July 2023 in the new year. "We have been working with TVNZ as our free-to-air partner on cricket since we won the rights, and this new partnership will deliver New Zealanders the largest volume of top tier free-to-air sports content in the last 20 years, while allowing us to share costs as we exit the sports streaming market.

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Image courtesy of "Newstalk ZB"

Free cricket is back: Spark exits sport, transfers content to TVNZ (Newstalk ZB)

Free cricket is returning to Kiwi screens. Spark said this morning it has reached a deal with TVNZ, which “will become the home of the majority of Spark Sp.

While it’s fair to say few in Godzone care about the fortunes of LA FC, the deal creates something of a template for the global streaming of any given competition. Spark loses its rights at the end of this month, and F1 will not be transferring to TVNZ. At the time, sport was seen as a loss leader that could be used to sell broadband plans, or keep current customers loyal. Across the Tasman, Telstra last year stopped streaming AFL and NRL games in favour of offering its customers discounted Foxtel access. Formula 1 is not part of the deal. That slower-than-expected start, coupled with the escalating costs of content rights globally, makes it difficult to justify the type of investment Spark Sport requires when we have a wider range of investment opportunities across our broader business.” it has been challenging to reach the scale we aspired to across the Spark Sport platform, with Covid causing major disruption to sporting codes globally just a year after launch. Earlier, Jarden analyst Arie Dekker told the Herald a sale would make sense. “We will be communicating with any customers who are still on a [$255] 12-month contract come July 1 and offering them a refund for their remaining term. The telco, which recently enjoyed a The 2023 Formula 1 competition begins on March 18 with the Bahrain Grand Prix. The public broadcaster will not paywall any content.

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Image courtesy of "Newshub"

Spark closing sports streaming service from next year (Newshub)

"That slower than expected start, coupled with the escalating costs of content rights globally, makes it difficult to justify the type of investment Spark Sport ...

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Image courtesy of "Bloomberg"

Spark NZ Quits Sports Streaming, Ending Four Years of Disruption (Bloomberg)

New Zealand telecommunications company Spark will give up streaming sports content when it shuts its Spark Sports unit in July next year.

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Image courtesy of "SportBusiness"

Spark to exit sports streaming as TVNZ takes over rights, Sky NZ ... (SportBusiness)

New Zealand telco Spark is closing its Spark Sport subscription streaming service, with public-service broadcaster TVNZ expected to acquire the majority of ...

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Image courtesy of "SportsPro Media"

Spark to close sports streaming service in 2023 - SportsPro (SportsPro Media)

TVNZ to take on most of the streaming platform's broadcast rights, including New Zealand cricket contract.

Spark had been the local broadcast partner for the elite motorsport series, having secured the rights back in 2018. History shows us that the more our communities can access sports in a viewing capacity, the more likely they are to get out there and participate in sports themselves. The broadcaster did not disclose how much it has paid for the offloaded cricket rights. At the time of its launch, Spark’s then chief executive Simon Moutter The closure of Spark Sport will result in TVNZ taking on the domestic rights to New Zealand international men’s and women’s cricket, as well as Super Smash, the country’s Twenty20 competition, for the next three years. Spark also said it also would have needed to invest in a new platform for the service, as the current Spark Sport platform licensed from US-based over-the-top (OTT) solutions specialist iStreamPlanet will also no longer be made available for usage by third parties in the second half of 2023.

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Image courtesy of "Stuff.co.nz"

End of Spark Sport bad news for sports in NZ, as Sky TV regains ... (Stuff.co.nz)

Spark Sport closing down next year is likely to mean sporting organisations won't be able secure as much money from broadcasting rights in the future.

It’s unlikely anyone will try to take on Sky TV again for the pay TV market in New Zealand and any competition is likely to come from TVNZ or the Discovery owned TV3. “The Olympics with Sky and the Rugby World Cup with Spark, both of those worked really effectively to deliver for both parties. If quality local sport journalism is important to you, become a Stuff supporter today. Sporting organisations realise there is a balance to be found between the money from pay TV networks and increased eyeballs that can be found on free-to-air TV. A beautiful mind crunching all the player stats. You need journalists close enough to smell the liniment. But for sporting organisations, the future looks uncertain. But the rise in popularity streaming platforms like Netflix forced broadcasters to think again about sport. But when Spark Sport arrived, it achieved a number of things. Up until recently, TVNZ and TV3 had backed away from live sport. The days of Spark Sport and Sky TV outbidding each other are over and actually could have been the case for some time, as it was rumoured a few months ago that Spark were looking to get out of sport. But it is nice to own a code solely and be able to drive it and make the most of it.”

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