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PRNewswire/ -- One-minute Big Game commercial "Electric Boogie" celebrates the brand's 4xe electrified vehicle expansion The Jeep® Wrangler 4xe and Grand...

Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support. This is the first time that the Jeep brand has created a Big Game spot to be used at a global level, in support of the continuous expansion of its operations around the world. By listening to the animals, the ad highlighted the unique ability of the Jeep Wrangler 4xe and Jeep Grand Cherokee 4xe in electric mode to operate in nature in virtual silence. As part of an ongoing comprehensive product plan, 50% of Jeep brand sales in the U.S. The version performed by yet another legend, Marcia Griffiths (formally of I-Threes - the background singers with Bob Marley and the Wailers) and remixed by the Miami Sound Machine became a worldwide hit." "Having Jeep use our father's classic composition 'Electric Boogie' in their Big Game spot is a massive collaboration," said Abijah Livingston, son of Bunny Wailer. "When I first recorded a remixed version of 'Electric Boogie' in the '90s, I never could have imagined that it would inspire a dance that still resonates with fans many decades later," said Marcia Griffiths. Our collective aim was to put the spotlight on Marcia and her remarkable voice while capturing the authentic culture that the song represents. This is a forward-thinking strategy on our path to becoming the leading zero-emission SUV brand in the world, ensuring that millions of Jeep fans continue to have a planet to explore, embrace and protect." The new version of the "Electric Boogie" song will be available to stream and download across music platforms on Sunday, Feb. "Authenticity is one of the Jeep brand's core pillars, so it was extremely important to us to release this modernized version of 'Electric Boogie' with singer Marcia Griffiths, whose first recording of the song nearly 40 years ago made a huge impact on popular culture. It was created, from the inception, to be leveraged globally to support the rollout of the Jeep brand global electrified portfolio.