Bohemia

Mediaweek spoke to Paul Hutchinson about how he's found the Australian market, the Bohemia brand refresh, and what comes next.

“What I’m hoping to achieve is fame and recognition for the work that we put out into the world for our clients, not fame and recognition necessarily for Bohemia primarily. “There’s a lot of respect for the strategic thinking that’s historically come out of this business, the work we’ve put into market, and for the fact that we’ve developed a real hotbed of the industry’s talent. “Based on what I’ve heard, I think for the past couple of years we’ve been a little bit quiet and not as present in the market as perhaps we should have been. “For me, the most important thing so far has been listening – listening to our clients, listening to potential clients, listening to Bohemians. I’m really looking at what we’ve got and what we can build on to craft the next chapter for our growth. I’ve experienced through meeting many, many partners and clients, just how much positivity there is towards Bohemia – but also the interest in what we’re going to do next.