ESPN

2023 - 2 - 27

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Image courtesy of "Muse by Clio"

ESPN Urges March Madness Fans: 'Go With Your Gut' (Muse by Clio)

When you spy an azure-hooded blue jay in the back yard, do your throughs turn to "Creighton flying through the early rounds" of the NCAA Basketball ...

We loved the idea of encouraging everyone to tune out the noise, let instinct lead the way and to go with their gut. "The uncertainty and the madness and the chaos are really what make Tournament Challenge so engaging and so easy to love. When you spy an azure-hooded blue jay in the back yard, do your throughs turn to "Creighton flying through the early rounds" of the NCAA Basketball Tournament?

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Image courtesy of "ESPN Press Room"

ESPN Debuts Tournament Challenge Campaign “Go With Your Gut” (ESPN Press Room)

This March, millions of college basketball fans will turn to ESPN's Tournament Challenge to carefully curate men's and women's brackets.

John Marsico – Director “With this new effort, we wanted to embrace the fact that statistically, no one – not even the most well informed super fan – is capable of filling out the perfect bracket,” said Robyn Tenenbaum, Creative Director at BSSP. Ben McManus – Director Robyn Tenenbaum – Creative Director “ESPN Tournament Challenge continues to be the No. To get fans excited, ESPN is launching, “Go With Your Gut,” a campaign featuring three pieces of creative urging fans to let instinct lead the way.

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