Chocolate bars

Mondelez is moving some of Toblerone's production to Slovakia — which means that it wouldn't meet Bern's legal definition of "Swissness."

It [reversed the move](https://www.bbc.com/news/uk-44910195) less than two years later. "We'll relaunch the Toblerone packaging from this summer, saying the brand was 'established in Switzerland,'" Livia Kolmitz, a Mondelez spokeswoman, told The [reduce the weight of the bars](https://www.businessinsider.com/toblerone-gate-chocolate-bars-shrink-to-cut-costs-2016-11) in the UK by making the gaps between each triangular chocolate "peak" more prominent to cut costs. [disastrous modification](https://www.businessinsider.com/toblerone-gate-chocolate-bars-shrink-to-cut-costs-2016-11) to the shape of its chocolate bars, Toblerone is set to make yet another change — this time, it's looking to drop the iconic image of the Matterhorn mountain from its chocolate packaging. [legislation to protect "Swissness"](https://www.fedlex.admin.ch/eli/cc/1993/274_274_274/en) came into force which requires any food item marketing itself as being "made in Switzerland" to source 80% of its raw ingredients from the country.

Mondelez is moving some of Toblerone's production to Slovakia — which means that it wouldn't meet Bern's legal definition of "Swissness."

The iconic triangular chocolate bar, beloved by duty free shoppers in a rush, is having a drastic makeover due to Swiss identity laws.

The “mean” looking design which shaved off 50g of chocolate was criticised because “half the pieces were missing”. The faint silhouette of a Bernese bear was also added to the logo. However it was not until 1970 that the Matterhorn was added to the triangular packaging.

The "Swissness Act" is causing changes in the look of an iconic chocolate bar's logo soon. Rather than reading "of Switzerland," Toblerone's packaging will ...

"The new 'Swissness' legislation therefore strengthens protection for the 'Made in Switzerland' designation and the Swiss cross. ](https://www.foxbusiness.com/category/europe) [Slovakian capital of Bratislava](https://www.foxbusiness.com/category/fox-news-world) to cut costs.

The image of the Matterhorn mountain peak will be removed from Toblerone packaging after some of the chocolate bar's production is moved outside Switzerland, ...

A year later, Mondelēz also reduced the weight of Toblerone bars sold in Germany, with the number of triangular peaks down to 11 from 15. For milk and milk-based products, the required quota is 100%, with exceptions for ingredients that cannot be sourced from Switzerland, such as cocoa. “The packaging redesign introduces a modernised and streamlined mountain logo that aligns with the geometric and triangular aesthetic,” a Mondelēz spokesperson told the Aargauer Zeitung newspaper.

A MAJOR change is coming to Toblerone chocolate bars.The identifiable Matterhorn mountain peak will shortly disappear from the popular Swiss treat.The.

[a bear](https://www.thesun.co.uk/news/8079453/mum-son-hidden-pic-toblerone-logo/) – is [hidden inside](https://www.thesun.co.uk/living/2122853/have-you-ever-noticed-that-theres-a-bear-hidden-in-the-toblerone-logo-heres-where-it-is-and-why-its-there/) the Matterhorn’s image on the packaging. [The Irish Times reported](https://www.irishtimes.com/business/2023/03/03/toblerone-is-barred-from-using-swiss-mountain-on-its-logo/). [Slovakia's capital, Bratislava](https://www.thesun.co.uk/where/slovakia/), as a way to cut costs. [Swiss](https://www.thesun.co.uk/where/switzerland/) treat. [parent company](https://www.thesun.co.uk/money/business/) Mondelez International is changing the design of the mountain depicted on the wrapper to avoid [violating](https://www.thesun.co.uk/topic/law/) the Swiss Act, reported Swiss newspaper Aargauer Zeitung.

The chocolate bars' packages showcase an image of Switzerland's famed Matterhorn mountain in the Alps. Apparently, the brand has become so synonymous with the ...

As The Guardian notes, the "made in Switzerland" imprimatur on products typically results in a 20% to 50% bump in pricing and increased revenue. The loss of the Matterhorn imagery probably isn't such a blow to tradition as it might seem. In the end, 80 reportedly lost their ability to display the Swiss cross. The animal is associated with the city of Bern, the long-standing home of the brand, dating back to its founding in 1908. According to a swissinfo.ch, a spokesperson said the bear isn't going anywhere. There is also an image of a bear on the side of the mountain.

Toblerones will no longer be decorated with their famous mountain peak logo under changes to their packaging. The Matterhorn will be removed from the ...

The packaging on the almond chocolate bar will now read "established in Switzerland". The requirement is even higher for milk-based products, where 100% of the ingredients must be from Switzerland, unless they cannot be sourced there. Current laws restrict the use of Swiss iconography when marketing products.

The change to wrappers will be made to avoid violating the “Swissness Act”, which demands that products using national images are made in the country.

“The packaging redesign introduces a modernised and streamlined mountain logo that aligns with the geometric and triangular aesthetic,” a Mondelez spokesperson told Aargauer Zeitung. The change to wrappers will be made to avoid violating the "Swissness Act", which demands that products using such national images are made in the country. The change to wrappers will be made to avoid violating the “Swissness Act”, which demands that products using national images are made in the country

The iconic triangular chocolate bar, beloved by duty free shoppers in a rush, is having a drastic makeover due to Swiss identity laws. Toblerone has been t.

The “mean” looking design which shaved off 50g of chocolate was criticised because “half the pieces were missing”. The faint silhouette of a Bernese bear was also added to the logo. However it was not until 1970 that the Matterhorn was added to the triangular packaging.

The makers of Toblerone chocolate bars will remove the Matterhorn mountain peak from its packaging after so...

Other foods must be at least 80 percent made in Switzerland. Labelling for the chocolate would now say it was "established in Switzerland", rather than "of Switzerland". The makers of Toblerone chocolate bars will remove the Matterhorn mountain peak from its packaging after some of its production processes were moved outside of