Rihanna

2023 - 3 - 14

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Image courtesy of "Vanity Fair"

A$AP Rocky Supports Rihanna From the Audience at the 2023 Oscars (Vanity Fair)

His partner Rihanna was there to perform her Oscar-nominated single “Lift Me Up” from the soundtrack for Black Panther: Wakanda Forever. The couple also shared ...

[2023 Oscar Winners](https://www.vanityfair.com/hollywood/2023/03/2023-oscars-winners-list?itm_content=footer-recirc&itm_campaign=more-great-stories-022723) [Vanity Fair Oscar Party](https://www.vanityfair.com/hollywood/2023/03/how-to-watch-2023-vanity-fair-oscar-party?itm_content=footer-recirc&itm_campaign=more-great-stories-022723)Red Carpet But it honestly helps you get home to your family and get home to your baby.” That revelation makes her the first person to do the halftime show while pregnant, and it also marked Rihanna's first public performance since the Grammy Awards in 2018. Being outside and working and being creative, it drives more energy for you to obviously to think and soak things up like a sponge now that I’m a dad, because I have a whole other perspective. Rihanna showed off her second pregnancy in a mint green silk skirt with a matching fur shawl and opera gloves, while her boyfriend opted for a white tuxedo jacket with black trousers.

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Image courtesy of "Billboard"

A$AP Rocky Cradles Rihanna's Baby Bump at the Oscars ... (Billboard)

A$AP Rocky cradled Rihanna's baby bump at the 2023 Oscars. See the backstage photo.

At her side throughout the Sunday night (March 12) [awards](https://www.billboard.com/t/awards/) show was [A$AP Rocky](https://www.billboard.com/artist/aap-rocky/), who was captured cradling the “Umbrella” singer’s baby bump in an adorable backstage moment. The Oscars were a family affair for Rihanna. At her side throughout the Sunday night (March 12) awards show was A$AP Rocky, who was captured cradling the “Umbrella” singer’s baby bump in an adorable b [welcomed their first child](https://www.billboard.com/music/music-news/rihanna-gives-birth-baby-boy-1235052714/) in May last year, about nine months before the “Rude Boy” musician would wordlessly announce her second pregnancy by debuting her unmistakable baby bump during her [Super Bowl Halftime Show](https://www.billboard.com/music/music-news/rihanna-pregnant-baby-two-super-bowl-2023-1235252681/) performance in February. [“Lift Me Up,” ](https://www.billboard.com/music/awards/rihanna-lift-me-up-black-panther-oscars-1235284330/)which was nominated for best original song. [Oscars](https://www.billboard.com/t/oscars/) were a family affair for [Rihanna](https://www.billboard.com/artist/rihanna/).

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Image courtesy of "Capital FM"

Rihanna debuts 'Lift Me Up' live in incredible Oscars performance (Capital FM)

Rihanna sang 'Lift Me Up' live for the first time at the 2023 Oscars and she looked, and sounded, amazing as she continues her long-anticipated return to ...

Rihanna styled her hair into a chic messy-bun, the kind we all dream of achieving, on top of her head to top off her sleek look. With a sweep of blush along her cheeks and natural lipstick to match, Rihanna stayed with the glistening vibe of her ensemble by adding shimmering eyeshadow and a subtle highlight on her nose and cheekbones, which we imagine was Fenty Beauty Diamond Bomb. [second pregnancy](/news/rihanna-pregnant-second-baby-due-date-boy-girl/) Rihanna glowed on the stage in a draping, bejewelled top and sparkling patterned trousers with a shimmering gold detail.

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Image courtesy of "cosmopolitan.com"

Rihanna shows off growing baby bump on the Oscars red (read ... (cosmopolitan.com)

Rihanna put her baby bump on full display at last night's Oscars, just weeks after making the announcement that she and A$AP Rocky are expecting.

Taking to the red (read: champagne) carpet, Rihanna's growing baby bump was visible through her mesh dress and she cradled her belly as she posed for photos. [described](https://twitter.com/sharoncarpenter/status/1635073419552382976) Rihanna's baby bump as "beautiful". [said](https://twitter.com/RIHINDUSTRY/status/1635075980892196865) alongside a crying-face emoji, as another [tweeted](https://twitter.com/ReelMovieJunkie/status/1635074521932894209): "Rihanna is glowing with her baby bump at the #Oscars."

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Image courtesy of "The FADER"

Watch Rihanna and Lady Gaga's Oscars performances (The FADER)

See all of the musical performances from the 95th Academy Awards: Rihanna, Lady Gaga, David Byrne, and RRR duo Rahul Sipligunj and Kaala Bhairava all ...

[Dailymotion](https://www.dailymotion.com/legal/privacy?localization=us) [Twitter Inc.](https://twitter.com/en/privacy) Used to determine whether the video-ads have been displayed correctly on the website - This is done to make video-ads more effective and ensure that the visitor is not shown the same ads more times than intended. Can also be used to register user interaction and preferences in context with audio-content - This can serve statistics and marketing purposes. Used by audio-platform SoundCloud to implement, measure and improve their embedded content/service on the website - The collection of data also includes visitors’ interaction with embedded content/service. [Simpli.fi](https://simpli.fi/site-privacy-policy/) Collects information of the user and his/her movement, such as timestamp for visits, most recently loaded pages and IP address. [Megaphone](https://megaphone-06e4d479ad18b65552ee4c8bfcf29.webflow.io/terms/privacy) [NPR](https://text.npr.org/s.php?sId=609131973) Collects data on the user's visits to the website, such as what pages have been loaded. [Google](https://policies.google.com/privacy) This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.

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Image courtesy of "Evening Standard"

Rihanna brings three major maternity looks to the 2023 Oscars (Evening Standard)

The Oscar-nominated star initially turned up in a bucket hat and flats, scaring fans to their core — then turned around and served three killer maternity ...

There were more leather gloves, and the split in her full length skirt revealed a pair of strappy seafoam heels which tied right up to her knees. Her blown out hair was coiffed away from her face, and she accessorised the look with black leather opera gloves and heaps of diamonds. [red carpet](/topic/red-carpet): an Alaïa leather cut-out gown, which showcased RiRi’s baby bump beneath a mesh turtleneck underlay.

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Image courtesy of "Cosmopolitan.com"

ICYMI, Rihanna Changed Into a Third Outfit at the Oscars (Cosmopolitan.com)

Rihanna changed into a third look at the 2023 Oscars, wearing a green top and skirt from Bottega Veneta after her performance.

Actually, four looks if you count the fact that [she arrived in a t-shirt, no pants, and a $380 bucket hat](https://www.cosmopolitan.com/entertainment/celebs/a43231498/rihanna-2023-oscars-red-carpet-pics/). The second Rocky makes eye contact with him he is on fire. “He is obsessed with his father.

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Image courtesy of "Daily Mail"

Rihanna showcases her blossoming bump as she and beau A$AP ... (Daily Mail)

The pregnant songstress, 35, looked sensational in a skimpy silver co-ord as she arrived at the event alongside beau A$AP Rocky, 34.

Keeravaani, lyrics by Chandrabose - WINNER Mark Weingarten, James H. The Boy, the Mole, the Fox, and the Horse - WINNER Daniel Kwan and Daniel Scheinert - Everything Everywhere All at Once - WINNER He said: 'So this is what the multiverse looks like. Try one under a classic black blazer for an easy way to try the trend. Michelle Yeoh - Everything Everywhere All at Once - WINNER This is proof to dream big and dreams do come true. Daniel Kwan and Daniel Scheinert - Everything Everywhere All at Once - WINNERS Everything Everywhere All at Once - WINNER We're obsessed with this custom Valentino co-ord consisting of an embellished bralet and matching mini skirt. Just head to our carousel to get the look!

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Image courtesy of "koimoi"

When Lizzo Said, “My Conversations With Rihanna Are More S*xual ... (koimoi)

Lizzo once revealed that her conversations with Rihanna were mostly s*xual, and the 'Diamond' singer wanted to be lesbian for a day. Read on.

[Google News](https://news.google.com/s/CBIwo7yAqUE) Lizzo also added that her s*xual conversations with Rihanna had stopped because the ‘We Found Love’ singer was busy with motherhood. Lizzo went ahead and shared some spicy facts about her bond with Rihanna on the show ‘Watch What Happens Live With Andy Cohen.’ It turned out the two had quite a playful friendship and often engaged in s*xual conversations to keep things interesting. Advertisement It all happened when Lizzo appeared on the show in 2022. She sparked a stir on the internet almost a year ago when she revealed some juicy details about her friendship with Rihanna.

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Image courtesy of "The Cut"

Rihanna Blew the Oscars Performances Out of the Water (The Cut)

Rihanna blessed the 2023 Oscars with a performance of her Academy Award nominated song 'Lift Me Up' from 'Black Panther,' just a month after performing at ...

[Rihanna](https://www.thecut.com/2023/02/rihanna-pregnant-super-bowl.html) is singing publicly again. In the first quarter of 2023 alone, we have been blessed with not one, but two major Rihanna performances, one of which was also a very casual [pregnancy reveal](https://www.thecut.com/2023/02/rihanna-super-bowl-performance-pregnancy.html). (The woman knows how to multi-task.) On Sunday night, she hit the stage again, this time at the Oscars to sing her award-nominated single for [Black Panther](https://www.thecut.com/2022/11/novemberdecember-2022-cut-cover-danai-gurira.html), “Lift Me Up.”

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Image courtesy of "Rated R&B"

Rihanna Performs 'Lift Me Up' at 95th Oscars (Rated R&B)

Global star Rihanna performed "Lift Me Up," from the "Black Panther: Wakanda Forever" soundtrack, at the 2023 Oscars.

1](https://ratedrnb.com/2022/12/rihanna-lift-me-up-no-1-billboard-adult-rnb-airplay-chart/) on Billboard’s [Adult R&B Airplay chart](https://ratedrnb.com/2022/12/rihanna-lift-me-up-no-1-billboard-adult-rnb-airplay-chart/) in December 2022. The award ultimately went to “Naatu Naatu” by M. [ 95th Oscars](https://ratedrnb.com/2023/01/rihanna-lift-me-up-lands-best-original-song-nomination-at-oscars-2023/) on Sunday night. “Lift Me Up” marked Rihanna’s first Oscar nomination. [multiple accolades](https://ratedrnb.com/2023/01/rihanna-scores-seven-platinum-riaa-certifications/) from the RIAA, including her most recent for “ [Needed Me](https://ratedrnb.com/2023/03/rihanna-needed-me-is-approaching-diamond-status/).” The DJ Mustard-produced track is now [9x multi-platinum](https://ratedrnb.com/2023/03/rihanna-needed-me-is-approaching-diamond-status/) with more than nine million equivalent units sold. I tried to imagine what it would feel like if I could sing to them now and express how much I miss them.” 2](https://ratedrnb.com/2022/11/rihanna-lift-me-up-debuts-at-no-1-on-billboard-rnb-charts/) on the Billboard Hot 100 chart, making it her [32nd top 10 hit](https://ratedrnb.com/2022/11/rihanna-lift-me-up-debuts-at-no-1-on-billboard-rnb-charts/) on the main singles chart. Her boyfriend, A$AP Rocky, proudly supported from the audience. “Lift Me Up” also entered at He passed away in 2020. [added](https://ratedrnb.com/2022/10/rihanna-new-song-lift-me-up-black-panther-soundtrack/), “Rihanna has been an inspiration to me so hearing her convey this song is a great honor.” The global star performed her Oscar-nominated song “ [Lift Me Up](https://ratedrnb.com/2023/01/rihanna-lift-me-up-lands-best-original-song-nomination-at-oscars-2023/)” from the [Black Panther: Wakanda Forever](https://music.apple.com/us/album/black-panther-wakanda-forever-music-from-and-inspired-by/1653546033) soundtrack.

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Image courtesy of "Page Six"

A$AP Rocky cradles pregnant Rihanna's bare baby bump ... (Page Six)

Pregnant Rihanna posed backstage in a green, belly-baring dress at the Oscars 2023. Her boyfriend, A$AP Rocky, sweetly cradled her baby bump.

[daring maternity fashion](https://pagesix.com/article/rihanna-pregnancy-maternity-outfits/). [cheering on his girlfriend](https://pagesix.com/2023/03/12/aap-rocky-cheers-on-pregnant-rihanna-at-2023-oscars/) from the audience. [announced her pregnancy](https://pagesix.com/2023/02/12/rihanna-confirms-shes-pregnant-with-baby-no-2-at-super-bowl/) during her [Super Bowl halftime show](https://pagesix.com/2023/02/12/rihanna-performs-super-bowl-2023-halftime-show/) — which she booked before finding out baby No. [2023 Oscars](https://pagesix.com/2023/03/12/oscars-live-red-carpet-2023-see-all-the-celebrity-outfits/). [joked about her 1-year-old son’s reaction](https://pagesix.com/2023/03/06/pregnant-rihanna-gives-rare-glimpse-of-her-aap-rockys-son/). [glittering bra and matching pants](https://pagesix.com/2023/03/12/pregnant-rihanna-is-dripping-in-bling-for-oscars-2023-performance/).

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Image courtesy of "Complex"

Oscars 2023: Here's What Rihanna Wore to the 95th Academy Awards (Complex)

Not only did Rihanna walk the red carpet, but she also took the stage at Sunday night's ceremony to perform the Oscar-nominated track “Lift Me Up.”

[the honors went to De Beers](https://www.complex.com/life/2020/06/oversupply-diamonds-in-world-covid), with Rihanna having been confirmed to have worn a long list of pieces from the diamond company at the 2023 Oscars. [Maison Margiela](http://complex.com/tag/maison-margiela) artisanal look created by John Galliano. [Sunday night](http://complex.com/tag/oscars) gave us one of the [most memorable Oscars](https://www.complex.com/pop-culture/a/tracewilliamcowen/oscars-award-winners-2023) ceremonies in years, [complete with an appearance by Rihanna](https://www.complex.com/music/a/tracewilliamcowen/rihanna-lift-me-up-black-panther-wakanda-forever-oscars-performance).

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Image courtesy of "E! Online"

Rihanna's Third Outfit Change at the Oscars Proved Her Pregnancy ... (E! Online)

Before the 2023 Oscars ended on March 12, Rihanna bowed out with a third fashion change that was her best look yet. See her bump-baring seafoam green ...

for a full recap of the 2023 Oscars.](https://www.eonline.com/news/oscars) And it was her final look that proved her fashion is in a league of its own, as she stunned in a [glamorous seafoam green look](https://www.eonline.com/news/1367389/pregnant-rihanna-brings-the-fashion-drama-to-the-oscars-2023-with-dominatrix-style) that showcased her growing baby bump. As for the finishing touches? Her design was custom-made by Maison Margiela. She paired the bump-baring top with a matching silk satin skirt that included a daring thigh-high slit. [Rihanna](https://www.eonline.com/news/rihanna) saved the best outfit for last at the [2023 Oscars](https://www.eonline.com/news/oscars).

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Image courtesy of "ELLE.com"

Rihanna Changed Into a Sparkly Bralette and Pink Robe for ... (ELLE.com)

For one of the Oscars' most exclusive after-parties, Beyoncé and Jay-Z's bash, Rihanna switched into a fourth look. She was photographed in a sequined ...

Alyssa Bailey is the senior news and strategy editor at ELLE.com, where she oversees coverage of celebrities and royals (particularly Meghan Markle and Kate Middleton). “We’re best friends with a baby,” she said with a laugh. The second Rocky makes eye contact with him he is on fire. She added a very Barbiecore pink robe and accessorized with a lot of diamonds. Everything changes when you have a baby but I wouldn’t say it’s done anything but made us closer.” But for one of the night’s most exclusive after-parties, Beyoncé and Jay-Z’s bash, Rihanna switched into a fourth look.

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Image courtesy of "ABC News"

Pregnant Rihanna and A$AP Rocky captured in stylish snap ... (ABC News)

Pregnant Rihanna and A$AP Rocky were photographed for a stylish snap backstage at the 2023 Oscars.

She completed the look with an updo hairstyle and drop earrings. Entering the show, she wore a sheer and leather-textured black Alaïa gown along with red nails and lipstick. The look was complete with matching gloves and strappy sandals along with jewelry from Briony Raymond.

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Image courtesy of "Newshub"

Rihanna brought bold maternity style to the Oscars (Newshub)

Dressed in a sheer, form-fitting gown, Rihanna arrived on the Oscars' champagne-coloured carpet with her baby bump proudly on display - her first ...

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Image courtesy of "WWD"

Rihanna Tops Google's 10 Most-Searched Oscars Red Carpet 2023 ... (WWD)

A roundup of Google's Top 10 Most-Searched Red Carpet Looks From the 2023 Oscars on March 12. Rihanna, Dwayne Johnson and Ariana DeBose made the list.

[Oscars](https://wwd.com/pop-culture/celebrity-news/oscars-2023-sheer-dresses-trend-red-carpet-1235581967/) ensemble, wearing a peach pink suit jacket with a matching floral attachment. The actress, who was among the nominees for Best Actress in a Leading Role, wore a custom Louis Vuitton gown with a baby blue top from an archival collection and a skirt cut from fully sustainable silk. For the 95th annual ceremony, the red carpet was swapped for a champagne color due to an aesthetic choice to enhance the photography during the arrivals. [Cate Blanchett](https://wwd.com/pop-culture/celebrity-news/cate-blanchett-oscars-red-carpet-2023-louis-vuitton-dress-1235580475/) is known for wearing sustainable looks and this time was no different. [Ariana DeBose](https://wwd.com/pop-culture/celebrity-news/ariana-debose-baftas-2023-viral-rap-performance-1235539790/), who was one of the presenters at the awards, wore a custom Atelier Versace gown. He coordinated the suit with black trousers and a white button-up with gold details. The singer and actress, who was nominated for Best Original Song for her track “Hold My Hand,” wore a sheer corset gown with a low-rise skirt from the brand. The Indian actress stunned on the red carpet, embracing all-black dressing in a Louis Vuitton gown with a mermaid silhouette. Underneath the leather band dress was a sheer detail that highlighted her baby bump, as the star announced after her [ 2023 Super Bowl halftime performance](https://wwd.com/fashion-news/fashion-scoops/rihanna-super-bowl-halftime-show-performance-1235521386/) that she was expecting her second child with rapper A$AP Rocky. The actress won her first Oscar in 2022 for her portrayal of famed televangelist Tammy Faye Bakker in the film “The Eyes of Tammy Faye.” She later changed into a black version of the custom gown from the brand to present the Academy Award for Best Original Score, which ended up going to composer Volker Bertelmann. [Rihanna](https://wwd.com/pop-culture/celebrity-news/rihanna-oscars-red-carpet-2023-dress-alaia-performance-1235580350/) made a highly anticipated arrival at the awards in an edgy ensemble, wearing a bondage-inspired Alaïa dress.

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Image courtesy of "LaineyGossip"

Duana's 2023 Oscar Best Dressed is Rihanna in her performance ... (LaineyGossip)

I thought about Rihanna's “Lift Me Up” performance and the outfit she wore as Ruth E Carter accepted her award for Costume Design, making her the only Black ...

And that is the kind of attention to detail that makes her a history-making Oscar winner with a lot more in front of her. Rihanna’s vocal performances, rare as they are, are unique in that they’re for herself, first and foremost – you can see in the below clip that she’s often singing with eyes closed, it’s coming from inside her, and so I loved that she was somewhere inside this outfit. like, not last night, because we’re all tired, but at some point we are going to have to deal with the problem of Rihanna. One more thing –Carter had cue cards, though she didn’t appear to need them, so you may or may not have noticed. She couldn’t stop gushing about this one, which apparently was clearly chocolate in person, but didn’t come off quite so rich on TV: Because once we did it for Zendaya –

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Image courtesy of "HarpersBAZAAR.com"

Rihanna's Makeup Artist Shares All the Products She Wore at the ... (HarpersBAZAAR.com)

Rihanna complemented her pregnancy glow with maple red lipstick and cat-eye liner at the 2023 Oscars—here are the exact products she used and where to shop ...

And to lock in her finished look, Rihanna's face makeup was topped with plenty of [Invisimatte Instant Setting + Blotting Powder](https://go.redirectingat.com/?id=74968X1525079&url=https%3A%2F%2Ffentybeauty.com%2Fproducts%2Finvisimatte-instant-setting-blotting-powder). Ono then reached for the [Killawatt Freestyle Highlighter](https://go.redirectingat.com/?id=74968X1525079&url=https%3A%2F%2Ffentybeauty.com%2Fproducts%2Fkillawatt-freestyle-highlighter-girl-next-doorchic-phreak) in the peachy pink shade, Girl Next Door/Chic Phreak, to add dimension to the apples of Rihanna's cheeks. She’s obsessed with being the first to wear, try, watch and buy what’s going viral. In a new iteration of the [Priscilla Ono](https://www.instagram.com/priscillaono/) crafted the perfect base for the star using her brand's [Pro Filt’r Soft Matte Longwear Foundation](https://go.redirectingat.com/?id=74968X1525079&url=https%3A%2F%2Ffentybeauty.com%2Fproducts%2Fpro-filtr-soft-matte-longwear-foundation-320) in shade 320, and [Pro Filt’r Instant Retouch Concealer](https://go.redirectingat.com/?id=74968X1525079&url=https%3A%2F%2Ffentybeauty.com%2Fproducts%2Fpro-filtr-instant-retouch-concealer-300-concealer) in 300. [red lipstick trend](https://www.harpersbazaar.com/beauty/makeup/g43146580/2023-makeup-trends/) Rihanna helped launch after her [2023 Super Bowl performance](https://www.harpersbazaar.com/beauty/makeup/a42857861/rihanna-super-bowl-beauty-2023/), the star wore a slightly browner version of [Fenty Beauty's Icon Semi-Matte Refillable Lipstick](https://go.redirectingat.com/?id=74968X1525079&url=https%3A%2F%2Ffentybeauty.com%2Fproducts%2Ffenty-icon-the-fill-semi-matte-refillable-lipstick-grill-mastr) in the shade [Grill Mast’r](https://www.firstfinds.com/find/16508728/fenty-beauty-fenty-icon-refillable-lipstick).

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Image courtesy of "Yahoo Lifestyle"

Pregnant Rihanna Shows Off Her Baby Bump With Third Oscars ... (Yahoo Lifestyle)

Rihanna served head-to-toe glamour at the 2023 Oscars on multiple occasions — and her latest outfit was no exception. Seen backstage with A$AP Rocky, ...

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Image courtesy of "Entertainment Tonight"

Pregnant Rihanna Attends Beyonce and JAY-Z's Oscars After-Party ... (Entertainment Tonight)

After performing at the star-studded awards show, Rihnna donned a baby bump bearing ensemble for a exclusive post-show party.

The rapper made it back to L.A. Rocky also was celebrating Hollywood's biggest night with a glass of champagne in his hand. [A$AP Rocky Cradles Rihanna's Bare Baby Bump](https://www.etonline.com/aap-rocky-cradles-rihannas-bare-baby-bump-in-gorgeous-backstage-oscars-portrait-200804) [Rihanna Gives 'Lift Me Up' Performance as A$AP Rocky Cheers Her On](https://www.etonline.com/pregnant-rihanna-glows-in-emotional-lift-me-up-performance-as-aap-rocky-cheers-her-on-200560) [Rihanna Dresses Up Her Baby Bump at the 2023 Oscars in Bold Sheer Look](https://www.etonline.com/pregnant-rihanna-stuns-at-the-2023-oscars-in-bold-sheer-look-200556) [A Look Back at Rihanna's Rise to Become a Global Icon](https://www.etonline.com/a-look-back-at-rihannas-rise-to-become-a-global-icon-exclusive-200623) in time to escort his partner to the awards show. The 34-year-old rapper carefully caressed Rihanna’s stomach while the two smiled. [her show-stealing performance at the 95th Oscars](https://www.etonline.com/pregnant-rihanna-glows-in-emotional-lift-me-up-performance-as-aap-rocky-cheers-her-on-200560) -- where she performed her song "Life Me Up" from Black Panther: Wakanda Forever -- the pregnant songstress joined her boyfriend, [A$AP Rocky](https://www.etonline.com/people/asap-rocky), for the star-studded post-show celebration at the Chateau Marmont in West Hollywood.

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Image courtesy of "Andscape"

Will Rihanna's reign continue by reuniting with Puma? (Andscape)

Singer Rihanna poses on stage during the Apple Music Super Bowl LVII Halftime Show news conference at Phoenix Convention Center on Feb. 9 in Phoenix.

[Creative Theory](https://creativetheory.agency/) in Washington, believes that as a heritage brand, Puma has put itself in the ranks with Nike and Adidas in the U.S. In the age of social media influencers, it’s possible for consumers to grow tired of celebrity partnerships and want to spend their money elsewhere. “This reunion with Puma could offer new and existing consumers another way to experience the Fenty touch.” The model’s success led Footwear News to name it [“Shoe of the Year”](https://footwearnews.com/2016/influencers/collaborations/rihanna-puma-fenty-creeper-footwear-news-achievement-awards-fnaa-shoe-of-the-year-280124/) in 2016. The [Fenty Puma trainers](https://www.goat.com/sneakers/silhouette/fenty-trainer) were an acquired taste, but she unapologetically made bold design decisions to cater to all sorts of sneaker lovers. “We saw her [Rihanna] connect with a brand that was kind of in obscurity and boosted not only the product but also the marketing. [Puma R698 silhouette](https://stockx.com/puma-bow-rihanna-fenty-olive-w) with three colorways and added a satin bow in the place of shoelaces. As a result, the company’s left with While Puma is more entrenched in the sneakerhead market since its initial deal, the singer returns to the partnership as a much more experienced business executive who has become a billionaire because of her brands and partnerships, particularly with LVMH. By partnering with the company, Rihanna gave Puma an injection of cool and relevancy in pop culture. With the continued success of her companies Fenty Beauty and Savage x Fenty, Rihanna is reentering the sneaker market at a time when women — and Black women, in particular — are overdue for recognition as trendsetters and creative collaborators. “She transcends the variety of sneaker girls,” Beumer said.

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