Potter Brothers

2023 - 3 - 15

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Image courtesy of "The Spinoff"

'Young, excitable and naïve': Potter Brothers admits to altering 'bulk ... (The Spinoff)

The boutique Levin confectionery company has released a statement admitting the truth about its upmarket Pineapple Chews.

“Our assessment looks at the nature of allegations and whether they potentially raise a concern under the Fair Trading Act,” spokesperson Vanessa Horne said. According to Potter, the company started to change the words “handmade” to “small batch” on its products’ packaging about a year ago. “I’m glad to hear they are starting to make more products in house and I hope it goes well for them,” she said. This was, said Potter, a “better representation” of the products. “Any advertising and marketing material on food packages must comply with the Fair Trading Act and the Food Act. It all started with the original launch of the company back in 2017, he said.

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Image courtesy of "Stuff.co.nz"

'Handmade' pineapple lumps were not made in-house, chocolatiers ... (Stuff.co.nz)

They looked like pineapple lumps, dipped in boutique chocolate and resold as "Pineapple Chews". Turns out they in fact were.

Our assessment looks at the nature of allegations and whether they potentially raise a concern under the Fair Trading Act,” Horne said. * The Potter Brothers’ website is still titled “Hand Crafted And Delicious NZ Chocolates”, and the website’s homepage says the brothers “set out to make a classic range of handmade chocolates”. The packaging of chocolates, which formerly said the chocolates were “Handmade in New Zealand”, now reads “Small Batch Made in New Zealand”. One of the Levin-based confectionery company’s founders, Joe Potter, released a statement on Tuesday admitting that when the business started five years ago, the pineapple chews were made by “hand-coating a bulk product which is only commercially available to make our pineapple chews”. A family confectionery business which aims to make “nostalgia-and-drool-inducing chocolates” has admitted its “handmade” Pineapple Chews were re-coated bulk pineapple lumps.

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Image courtesy of "NEWS.com.au"

'Pineapple lump scandal' grips entire nation (NEWS.com.au)

New Zealand is currently caught in the grips of a “pineapple lump scandal” after a popular confectionary brand was “exposed” for buying the item in bulk and ...

Courtnay shared a series of screenshots from a conversation she had with the brand on Facebook back in 2020, asking if the pineapple chews were “store bought then covered in chocolate”, but she was unable to get a straight answer back. “It was never about the chocolates, it was the way they were marketing their product as premium and handmade. “When we started, we were young, excitable and naive, and didn’t consider how the use of some words in our content may not be appropriate,” the statement reads, according to “I have an issue with these pineapple pieces,” she explained in a video titled: “Potter Brothers exposed.” “This says ‘handmade in New Zealand’,” she states, showing the front of the packet. People were “outraged” by Courtnay’s findings, with Kiwi’s raging they’d “wasted money” as others from around the world declared they were “invested” in the saga. “The bottom has that hatched kind of texture, like it was made in a big old factory,” she continued. New Zealand is currently caught in the grips of a “pineapple lump scandal” after a popular confectionary brand was “exposed” for buying the item in bulk and passing it off as “handmade”. “The bag I got was definitely still recoated pineapple lumps, so I commented on the original story and it started getting some traction.” [video](https://www.tiktok.com/@courtnayadele/video/7207655479906962690) at the time, explaining she is one of “those people who bites off all the chocolate around the outside”, and when doing so she accidentally uncovered a second layer of chocolate – but nothing came of it. But after Potter Brothers took out the number one spot, local resident Courtnay Adele – a finalist on The Great Kiwi Bake Off – decided to “expose” the artisan chocolate brand. [The Spin Off](https://thespinoff.co.nz/kai/03-03-2023/all-the-knockoff-pineapple-lumps-ranked-and-reviewed) were so impressed with the “knock off Pineapple Lumps” they described them as a “surprise underdog” and knocked long-running leader Pascall Pineapple Lumps, which cost $3.50 in Australia, into second place.

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Image courtesy of "7NEWS.com.au"

Pineapple Lumps scandal shocks customers after New Zealand ... (7NEWS.com.au)

The chocolate-coated lollies, with a chewy pineapple centre are an iconic staple in New Zealand confectionary — and one keen customer noticed an eerie ...

and all they’re doing is covering other Pineapple Lumps in their own chocolate.” No f****** way, there cannot be just a normal pineapple lump and this company has just covered it with chocolate,” she said. “Updating our website to reflect this personal and professional growth has been an ongoing, long-term project, but we acknowledge that there has been a particular focus on this in the past week,” it said. Potter Brothers said it changed the wording on its packaging more than 12 months ago from “handmade” to “small batch” to better represent its “product and process”. I was so pumped for the Potter Brothers to have a pineapple taffy in the middle ... “Doesn’t that look familiar ...

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Image courtesy of "10 News First"

Pineapple Lumps Scandal Rocks New Zealand After Its Found ... (10 News First)

New Zealanders have been left horrified after a popular pineapple lump chocolate was exposed for not being made in-house.

A sour situation for a Levin chocolate company (NZCity)

People have complained online that Potter Brothers' Pineapple Chews are just pineapple lumps, covered with more chocolate. The company's now released a ...

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