Moccasin

Minnetonka Moccasins Relaunches Iconic Thunderbird Style as Animikii: Celebrating Native American Activism

Graphic designer and activist Lucie Skjefte of Red Lake Nation puts a modern twist on the classic Thunderbird style as Minnetonka moccasins introduces the new Animikii line.

Minnetonka moccasins has brought back the iconic Thunderbird style, originally introduced in the 1950s, with a fresh new look named Animikii. This new line pays homage to Native American heritage and activism, thanks to the creative vision of Lucie Skjefte, a graphic designer and activist from the Red Lake Nation. The reimagined style blends tradition with modernity, resonating with a new generation of consumers.

The Thunderbird is a symbol deeply rooted in Native American culture, representing power, protection, and strength. By renaming it Animikii, which means thunderbird in Ojibwe, Minnetonka moccasins honours and respects the traditional significance of the design while also embracing contemporary sensibilities. This bold move not only revitalizes a classic style but also elevates Indigenous voices in the fashion industry.

Lucie Skjefte's involvement in the redesign adds a personal touch to the Animikii line, infusing it with her cultural heritage and activist spirit. As a member of the Red Lake Nation, Skjefte brings a unique perspective to the project, highlighting the importance of representation and authenticity in fashion. Her work not only showcases her talent as a designer but also serves as a platform for Indigenous visibility and empowerment.

The relaunch of the Animikii line by Minnetonka moccasins marks a significant step towards inclusivity and diversity in the fashion world. By recognizing and celebrating Native American culture through this iconic style, the brand sets a precedent for showcasing marginalized voices and histories in mainstream fashion. This bold initiative not only pays tribute to tradition but also paves the way for meaningful collaborations and representations in the industry.