Pink

Why Pink Isn't Just a Color: Rethinking Brands and Girlhood

Find out why brands should ditch pink promises this International Women's Day and support girlhood in a meaningful way. Get insights from strategy consultant Audrey Dahmen. #EmpowerGirlhood

Pink is often synonymous with girls and femininity, but this International Women's Day, it's time for brands to move beyond superficial pink promises. Audrey Dahmen, a seasoned strategy consultant, emphasizes the need for brands to support girlhood in a more meaningful and impactful manner. In a world where stereotypes prevail, Dahmen guides brands on how to celebrate and empower girlhood without relying on outdated clichés. Barbie's resurgence has brought pink back into the spotlight, prompting a reevaluation of how brands approach gender-specific marketing strategies. Audrey Dahmen's expertise sheds light on the importance of authenticity and inclusivity when addressing girlhood in today's society.