Corona

Corona Constellation Defeats InBev Appeal: A Seltzer Showdown

Constellation Brands wins in court battle over Corona and Modelo hard seltzers! 🍻 #Corona #SeltzerWars

In a legal victory for Constellation Brands, a U.S. appeals court recently upheld a jury's decision in the seltzer showdown with InBev. The court ruled that Constellation's Corona and Modelo hard seltzers do not infringe on the trademark rights of the competitors. Anheuser-Busch InBev's attempt to block the sales of Corona Seltzer was denied by the Second Circuit, affirming the lower court's decision.

Constellation's success in the appeal showcases its dominance in the beverage industry. With a wide range of products including beer, wine, and spirits, the brand's Corona Hard Seltzer emerged victorious in the trademark dispute with Modelo, a Mexican beer giant. The trademark licensing agreement signed between Constellation and Modelo in 2013 played a crucial role in resolving the legal battle.

This legal battle highlights the fierce competition and strategic maneuvers within the beverage market. Constellation Brands' resilient defense of its trademark rights against a major player like InBev demonstrates the importance of branding in the industry. The court's decision sets a precedent for future trademark disputes in the seltzer industry, shaping the landscape for beverage companies moving forward.

Corona's popularity as a brand remains unscathed despite the legal challenges it faced. The iconic status of Corona beer and its expansion into the seltzer market solidify Constellation Brands' position as a key player in the evolving beverage sector. This legal victory cements Constellation's reputation as a fierce contender in the competitive world of alcoholic beverages.