Sunfed

Sunfed Meat Closes Down: Chickpea-Based Innovation Fails to Fly

Sunfed Meats, known for their innovative chickpea-based 'Chicken-Free Chicken,' is shutting down. Find out what led to the closure and the challenges faced by the plant-based meat company.

Sunfed Meats, a prominent player in the plant-based meat industry known for their innovative chickpea-based 'Chicken-Free Chicken,' has announced the closure of their business. Founder and CEO Shama Sukul Lee shared the decision to shut down in a video posted on Facebook, citing challenges such as investors pulling out, supply chain disruptions, and escalating costs. The New Zealand-based company's closure has left many surprised, pondering the fate of alternative protein sources.

Despite the initial success and popularity of Sunfed's products, the company faced insurmountable obstacles that led to the unfortunate end. Sunfed Foods co-founder Shama Sukul Lee expressed deep disappointment about the closure, highlighting the impact of investors 'writing off' the business. This turn of events serves as a cautionary tale for the plant-based food industry, showcasing the unpredictability and challenges faced by startups in the sector.

The closure of Sunfed Meats signifies a significant loss for the plant-based meat market, with many consumers saddened by the discontinuation of their beloved chickpea-based 'Chicken-Free Chicken.' The company's shut down serves as a reminder of the volatility present in the business world and the importance of sustainable growth and resilience in the face of adversity.

In a surprising turn of events, the once-promising Sunfed Meats failed to sustain its momentum due to a combination of factors that ultimately led to its demise. The closure of the plant-based meat company has sparked discussions about the future of alternative protein sources and the challenges entrepreneurs face in the ever-evolving market landscape.