Otago University

Otago University's Exciting Rebranding: New Name, Logo, and Vision

Big news from Otago University with a fresh Māori name, logo, and forward-looking strategy unveiled!

Otago University is embarking on a transformative journey with the launch of its new Māori name and logo. The institution, steeped in rich history, unveiled its rebranding with a special ceremony that drew a crowd of about 300 attendees at the Dunedin campus. The new name and symbol reflect a deep collaboration with mana whenua Te Rūnanga, signaling Otago's commitment to honoring Māori culture and heritage.

The rebranding aims to position Otago University as a Te Tiriti-led institution by 2040, setting an ambitious goal for itself in terms of indigenous partnership and representation. The cost of this significant rebranding endeavor was estimated at $1.3 million, underlining the university's dedication to this renewal process. The unveiling of the new branding at a dawn ceremony marks a pivotal moment for Otago University, signaling a fresh chapter in its long and esteemed history.

In line with its commitment to indigenous culture, Otago University's new brand, Ōtākou Whakaihu Waka, reflects a deep connection to the land and the community it serves. This rebranding signifies a step towards inclusivity and cultural diversity, aligning the university with contemporary values and principles. The unveiling of the new tohu and reo Māori name sets the stage for a more inclusive and culturally sensitive learning environment at Otago.

As Otago University forges ahead with its new brand identity, it positions itself as a pioneer in embracing indigenous values and traditions. The institution's bold vision to become a Te Tiriti-led university by 2040 sets a precedent for other academic institutions in New Zealand. This rebranding not only marks a symbolic change but also underscores Otago University's commitment to fostering a more inclusive and diverse academic community, rooted in Māori heritage and principles.