Flybuys NZ

Flybuys NZ: Loyalty Programme Shutting Down After Almost 30 Years

Say goodbye to Flybuys! The popular loyalty programme in New Zealand is ending after nearly three decades, leaving customers in dismay and nostalgia.

Flybuys, the beloved loyalty programme in New Zealand, is set to bid farewell after almost 30 successful years of operation. Customers have cherished the scheme for its rewards, including redeeming points for items, petrol discounts, and converting points into New World Dollars. Loyalty NZ, the company behind Flybuys, announced the closure, reminiscing on the scheme's rapid growth in the 1990s. The decision to exit New Zealand marks the end of an era for Kiwi households that have benefited from Flybuys since 1996.

Despite its popularity, Flybuys will officially close its doors at the end of this year. Customers will have until October 31 to earn Flybuys points and until December 31 to redeem them, creating a rush to take advantage of the rewards one last time. The closure will result in about 90 job losses, a sad consequence of saying goodbye to the iconic loyalty programme. Lizzy Ryley, the CEO of Loyalty NZ, expressed gratitude to all Flybuys users for their support over the years, recognizing the impact the scheme has had on countless individuals.

As Flybuys makes its final exit, loyal customers are left with fond memories of the programme's offerings and the convenience it brought to their shopping experiences. The closure marks the end of an era in New Zealand's loyalty rewards landscape, prompting reflection on the changes in consumer preferences and the evolution of loyalty schemes over the years.

In a surprising turn of events, the closure of Flybuys highlights the shifting dynamics in loyalty programmes and the need for innovation to meet changing customer demands. The nostalgia surrounding Flybuys serves as a reminder of the connections forged between brands and consumers through loyalty initiatives, leaving a lasting impact on the retail industry.