Gen Z

2024 - 8 - 14

Gen Z: From Liberation Lessons to Workplace Lingo – What’s Next?

Freedoms and Regulations - Gen Z - Generational Differences - Liberation Struggles - Marketing - Pinterest - Shopping Trends - Social Media - Sportswear Brands - Workplace Culture

Join the Gen Z craze! Learn how this vibrant generation is changing everything from shopping habits to workplace conversations! 🎉✨

Gen Z is making waves and changing the narrative as we transition into a new era. Reflecting on recent liberation struggles across continents, it’s fascinating to see how these experiences fuel the passion for social change among Gen Z. From British colonies in Africa to French territories, freedom fighters like PLO Lumumba in what is now the DRC became symbols of resistance. Today, this spirit of liberation resonates deeply within Gen Z, who leverage their voices and platforms to fight for equality and justice, echoing the calls for freedom across generations.

In the world of retail, Gen Z is defining new shopping experiences. Surprisingly, many Gen Zers are turning to Pinterest as their go-to place for brand discovery—yes, the platform typically thought to be dominated by DIY crafts and wedding inspiration! With over 40% of Pinterest users falling into the Gen Z category, these young trendsetters are reshaping how brands reach out to consumers. They're seeking authentic connections and unique aesthetics, almost like a digital mood board for their next shopping spree, proving that the new-age shopper is not afraid to go against the grain.

But it’s not just their shopping habits that are making headlines; the workplace lingo introduced by Gen Z is a whirlwind! From phrases that'll make your head spin to slang that's practically a new language, this generation is adding a playful spin to professional conversations. As they shift into the workforce, these new terms are taking hold, and those over 30 might feel a bit out of the loop. With 27 examples to choose from, organizations are trying to keep up with the evolving communication style that comes with the fresh energy of this new workforce.

Interestingly, this youthful dynamism also comes with a high turnover rate. Gen Z workers are notorious for leaving jobs quickly, and it’s often for surprising reasons. Take Minh Thu, who quit her job just three hours in after being met with strict rules about eating and personal conversations! This highlights a broader trend where Gen Z values work environments that are flexible and engaging, rather than stiff and regimented, seeking not just a paycheck but a positive workplace culture that resonates with their lifestyle.

In case you weren't aware, did you know that Gen Z is also the most ethnically diverse generation yet? They’re set to bring their melting pot of backgrounds, cultures, and ideas into workplaces around the globe, radically shifting norms once more! And speaking of trends, the rise of Pinterest among Gen Z for shopping inspiration indicates a deeper craving for creativity and individuality that traditional shopping platforms have yet to tap fully, signaling a modern retail revolution ahead.

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Image courtesy of "People Daily"

Lessons for Gen Z from recent liberation struggles (People Daily)

The same could be said not just of British colonies around Africa but also French ones, where freedom fighters like PLO Lumumba in what is now DRC were ...

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Image courtesy of "Modern Retail"

'One of the first places I go': Gen Z is finding brands via Pinterest (Modern Retail)

Some Gen Zers are opening up Pinterest, rather than TikTok, for shopping inspiration, as more than 40% of the platform's users are now Gen Z.

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Image courtesy of "TechTarget"

27 examples of Gen Z workplace jargon to make your head spin (TechTarget)

Gen Z has introduced a lot of new jargon to the workforce. Learn how these phrases are used and what they mean.

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Image courtesy of "VnExpress International"

Why Gen Z workers tend to leave their jobs quickly (VnExpress International)

Just three hours into her new job, Minh Thu quit after discovering strict rules prohibiting eating, drinking, and personal conversations at work.

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Image courtesy of "Irish Examiner"

Diary of a Gen Z student: Listen up, anyone over 30 — stop using full ... (Irish Examiner)

Full stops went out of fashion around the same time as MySpace and capris.

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Image courtesy of "Newsweek"

Tim Walz's Approval Rating Suffers Blow from Gen-Z Voters (Newsweek)

A poll shows more Gen-Zers with an unfavorable view of Tim Walz than a favorable one.

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Image courtesy of "Fast Company"

Millennial and Gen Z small-business leaders aren't just embracing ... (Fast Company)

A new Amex survey found that Gen X and baby boomer decision-makers tend to use AI tools differently than Gen Z and millennials.

How does Gen Z choose its favorite retailers, and who are they ... (TheWiseMarketer.com)

Sam's Club reports its Gen Z memberships are up 63%, the most growth of any generation. This age group's frugality is one possible reason.

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Image courtesy of "Human Resource Executive®"

6 tips to help HR attract and retain Gen Z and Millennial talent (Human Resource Executive®)

As Baby Boomers phase out of the job market, Millennial and Gen Z employees will be the centerpiece of the workplace.

Gen Z Voters Oppose Social Media Limits, New Study Finds (BNN)

American teens are generally against the idea of regulations that would place restrictions on their use of social media platforms, despite knowing the ...

'There's a lot of uncertainty in life': These Gen Z workers are crushing ... (Morningstar.com)

By Jessica Hall. Generation Z is 'focused' and 'intentional' when it comes to planning for the future. Austin Curtis believes in two truths about the ...

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Image courtesy of "Campaign Brief Asia"

Digital Sea creates "Dream Fulfilled: Gen Z & Millennial Story ... (Campaign Brief Asia)

Digital Sea, a creative agency combining the expertise of FCB and McCann, and Digibank have launched its latest advertising campaign, for digibank by DBS, ...

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Image courtesy of "Vogue Business"

How sportswear brands are winning the battle for Gen Z's loyalty (Vogue Business)

This article on sportswear brands and Gen Z is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and ...

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Image courtesy of "CosmeticsDesign-Europe.com"

Is the big skin care 'switch off' happening for Gen Z? (CosmeticsDesign-Europe.com)

On this note, new research from UK cosmetics brand Tropic Skincare has found that 37% of Gen Zs said they felt overwhelmed when buying skin care products. The ...

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Image courtesy of "Forbes"

How Gen Z's Obsession With Beauty Products Is Draining Their ... (Forbes)

Due to social media, Gen Z is obsessed with beauty products and it's draining their wallets. Many are going into debt keeping up with the newest beauty ...

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Image courtesy of "MARKETECH APAC"

Digibank by DBS celebrates Gen Z and millennials' dreams in new ... (MARKETECH APAC)

Digibank by DBS has teamed up with the creative agency Digital Sea to launch its new campaign, 'Dream Fulfilled: Gen Z & Millennial Story,' showcasing a ...

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Image courtesy of "BNN"

Pinterest becoming an online shopping destination for Canadians ... (BNN)

Erin Elofson, VP of Canada, Australia and Japan Pinterest, joins BNN Bloomberg to discuss the company's investing in promoting shopping from the site. Pinterest ...

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Image courtesy of "Boston.com"

Here's where Gen Z home buyers are flocking (Boston.com)

The Hoosier state got top billing in a SmartAsset ranking of the top US metros for home buyers in this generational cohort. Metro Boston? Well, the area that ...

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