Grimace Shake

Grimace Hits the Road: McDonald's Kiwi Adventure is Shaking Up the Scene!

Join the fun as McDonald's rolls out the purple Grimace Shake across New Zealand! 🍔✨

McDonald's is embarking on an exciting journey across New Zealand, bringing along the beloved purple Grimace Shake as part of a zany road-trip campaign. Partnering with DDB, this quirky promotion will see the iconic Grimace character cruising around the country in a specially designed Grimace-wagon, delighting Kiwi fans with both nostalgia and a delicious new treat. Who knew a shake could lead to such a fun new adventure? Grab your cameras, folks; the Grimace Shake is rolling into town!

As the Grimace-wagon makes its way from city to city, there’ll be plenty of stops where fans can engage with the giant purple mascot and share their own ‘shakey’ moments. This is more than just about the shake; it's about creating memorable experiences and amplifying the sense of community. Expect spontaneous pop-ups, delightful photo opportunities, and of course, copious amounts of that sugary, creamy goodness that only a Grimace Shake can deliver. Talk about a road-trip we can all get behind!

The mission of this whimsical campaign goes beyond just promoting a tasty beverage. McDonald's aims to foster moments of joy and connection among New Zealanders who remember the whimsical, playful nature of the brand’s character. Comments featuring Grimace and his signature shake are already trending across social media, with eager fans sharing their excitement and anticipation for tasting this creamy concoction. It turns out that great things come in purple packages!

To conclude this sweet escapade, it's worth noting that the Grimace Shake has a distinctive flavour profile that combines elements of berry with a creamy vanilla ice cream base, making it an intriguing treat perfect for the Kiwi summer. And for some extra trivia: Grimace originally debuted as an evil character back in the 1970s but has since transformed into one of the brand's most beloved mascots. So when you grab your next shake, know you’re sharing a sip with a piece of history!