Desert Road closure

Desert Road Closure? More Like Ohakune's Ticket to Prosperity!

Discover how the Desert Road closure is turning Ohakune into a bustling hub for business! #OhakuneSuccess #DesertRoadDetour

When the Desert Road closed its gates, many expected chaos, but in Ohakune, it sparked a surge of unexpected growth! With SH1 between Tūrangi and Waiouru blocked off, the charming town has become a go-to stop for travelers seeking alternate routes. Businesses like the popular Mountain Rocks Café & Bar, owned by Karl Christensen, have reported a whopping 75% increase in sales, proving that sometimes a detour is exactly what you need.

From locals to road-trippers and tourists alike, everyone is flocking to Ohakune for a warm meal and a friendly atmosphere. The closure, initially seen as an inconvenience, has turned into a silver lining for the community, who have rolled up their sleeves to embrace the influx of visitors. Businesses are not only enjoying increased foot traffic; they are also forming new connections and enhancing their services to keep customers coming back.

Karl Christensen shared his excitement, noting, "We’ve had to hire extra staff just to keep up with the demand! It’s like someone flipped a switch, and suddenly everyone wants to experience what Ohakune has to offer!" The café, once known mainly for its cozy vibes, now buzzes with laughter and clanking coffee cups as locals and visitors gather to reminisce about their adventures.

This happy accident showcases the resilience and adaptability of small businesses in New Zealand, where communities often band together in times of need. Businesses in Ohakune are seizing this moment to not only survive but thrive as they support each other and showcase the beauty of their region.

Interestingly, Ohakune is not just a temporary pit stop; it is also the gateway to stunning hiking trails and natural wonders, making it a hidden gem worth exploring. Furthermore, did you know that Ohakune is considered the carrot capital of New Zealand? Hosting an annual carrot festival, this lovely town dives deep into its agricultural roots while also embracing its newfound status as a tourist hub!