Billabong

Wipe Out: The Surreal Farewell to Billabong and Friends!

Billabong, Quiksilver, and Volcom are closing shop in the US—what's next for beach vibes? Here’s everything you need to know!

In a shocking wave of corporate turbulence, iconic surfwear brands Billabong, Quiksilver, and Volcom have announced the permanent closure of all their stores in the United States. Once the go-to destinations for Millennials sporting the latest surf and skate styles, these brands are now riding a different tide. The announcement comes after their parent company, Liberated Brands, filed for Chapter 11 bankruptcy, marking a drastic turn in what was once a thriving industry.

The roots of these beloved brands run deep, and their closure signals a significant shift in both the retail landscape and consumer preference. Initially founded in Australia, Billabong and Quiksilver soared in popularity, synonymous with beach culture and a free-spirited lifestyle. However, as chic athleisure took over and the trend of shopping local grew, the numbers began to dwindle. Even influencer marketing couldn’t save the brands as they faced fierce competition from independent boutique stores who now seem like the new surf sheriffs in town.

The financial storm wreaking havoc on these brands doesn't just end at shuttered storefronts. The bankruptcy filing, combined with the loss of a significant portion of the Boardriders portfolio licenses, has pushed the iconic brands to an unexpected breaking point—124 stores across the country will close their doors, leaving dedicated followers wondering where to snag their next pair of board shorts or oversized beach hoodie. As many surf and skate enthusiasts begin mourning the loss of their favorite shopping haunts, independent retailers see this as a golden opportunity to capture the hearts (and wallets) of the next generation.

As we wipe the tears from our sunscreen-covered eyes and bid adieu, did you know that Billabong was founded as a small surf shop in Australia back in 1973? And here’s a fun twist—while some shops close, others, like Becker Surfboards in Malibu, are gearing up for the challenge to fill those empty waves with fresh ideas and offerings. Remember, every wave has its ups and downs, but the spirit of surfing and skating will forever live on in our hearts!