Tubi

Why Tubi’s Super Bowl Stream Is Like a Cowboys vs. Aliens Crossover!

Tubi’s free Super Bowl livestream sparks hilariously mixed reactions! 🎉 Dive into cowboy hats made of flesh, free streaming, and everything in between! 🏈

The highly anticipated Super Bowl 2025 saw Tubi, a Fox-owned streaming service, attempting to steal the show by offering a totally free livestream of the Eagles and Chiefs faceoff. However, all did not go as planned. Viewers quickly took to social media to vent their frustrations, branding the livestream as ‘trash’ after only an hour of the broadcast. Let’s face it, in an age where we’re used to seamless streaming experiences, the stakes are particularly high when it comes to high-profile events like the Super Bowl. Yet, for many, the idea of watching a major game for nothing may make the buffering bearable—even if it feels like watching paint dry sometimes!

In addition to the free streaming, Tubi caught the audience's attention with its bizarre yet memorable Super Bowl advertisement—featuring a cowboy and what can only be described as "fleshy hats.” Yes, you read that right. These ads took viewers on a wild ride showcasing a boy growing up, blessed or perhaps cursed, with a creature that could be mistaken for a hat made of flesh. The wildly unconventional approach—melding humor with a tinge of horror—was a hit for many, even if it left some scratching their heads. Tubi seems to really be leaning into their brand persona, embracing oddity like it’s a trendy hat at a rodeo.

Tips on how to access Tubi outside of the U.S. also spark excitement, as fans showcase their determination to catch the big game no matter their location. Although some braved the chaotic waters of Chromecast and compatibility issues—with mixed success—others made it clear that free football is worth the fuss. Featuring a juxtaposition of traditional broadcasting alongside its digital offers, Tubi is leading the charge to change how we can partake in iconic events like the Super Bowl. Who would have thought the free streaming service would be the unofficial harbinger of the new Super Bowl experience?

As Tubi strives to carve out its niche, it’s fascinating to consider that this kind of awkward charm might just set the brand apart from its more polished competitors. Not only is Tubi claiming its rights to be the underdog in this streaming landscape, but it also suggests a shift in the advertising paradigm, favoring creative risk-taking over cookie-cutter approaches. Catching the eye of the audience through bizarre and unconventional campaigns has indeed turned heads, and who knows what future Super Bowl stories will unfold?

Interestingly, this isn’t the first rodeo for Tubi in terms of unconventional ads; they’ve embraced a tongue-in-cheek style that manages to entertain while engaging widely across demographics. Moreover, the concept of viewing high-stakes events for free aligns perfectly with the trends of the current streaming era, representing a way for brands to connect with audiences, even if the connection is a little on the squishy side—a.k.a., the fleshy hat! With Tubi stepping ever so boldly into the arena, audiences can expect a stirring mix of entertainment, innovation, and a fair dose of the unexpected!